Find out how the digital world was built and how it works in global society.
9 Algorithms That Changed The Future
If the word algorithm has always been a little confusing for you then start with this book. Here is a simple explanation of what an algorithm is and then presentation of 9 brilliant algorithms that open the door on how computers and the internet work.
The Master Switch: The Rise And Fall OF Information Empires
It is easy to forget that every development in the history of the American information industry–from the telephone to radio to film–once existed in an open and chaotic marketplace inhabited by entrepreneurs and utopians, just as the Internet does today. Each of these, however, grew to be dominated by a monopolist or cartel. In this pathbreaking book, Tim Wu asks: will the Internet follow the same fate? Could the Web–the entire flow of American information–come to be ruled by a corporate leviathan?
Making Silicon Valley: Innovation and the Growth of High Tech, 1930-1970
In Making Silicon Valley, Christophe Lécuyer shows that the explosive growth of the personal computer industry in Silicon Valley was the culmination of decades of growth and innovation in the San Francisco-area electronics industry. Using the tools of science and technology studies, he explores the formation of Silicon Valley as an industrial district, from its beginnings as the home of a few radio enterprises that operated in the shadow of RCA and other East Coast firms through its establishment as a center of the electronics industry and a leading producer of power grid tubes, microwave tubes, and semiconductors.
America The Vulnerable: Inside The New Threat Matrix Of Digital Espionage, Crime, And Warfare
A former top-level National Security Agency insider goes behind the headlines to explore America's next great battleground: digital security. An urgent wake-up call that identifies our foes; unveils their methods; and charts the dire consequences for government, business, and individuals.
The Code Book: The Science Of Secrecy From Ancient Egypt To Quantum Cryptography
This is a fascinating book - well written, easy to read. Simon Singh offers the first sweeping history of encryption, tracing its evolution and revealing the dramatic effects codes have had on wars, nations, and individual lives. From Mary, Queen of Scots, trapped by her own code, to the Navajo Code Talkers who helped the Allies win World War II, to the incredible (and incredibly simple) logisitical breakthrough that made Internet commerce secure, The Code Book tells the story of the most powerful intellectual weapon ever known: secrecy.
The Hour Between Dog And Wolf: Risk-Taking, Gut Feelings And The Biology Of Boom And Bust
It turns out all those wild men financial traders are actually wild men as they go online to trade fortunes at their computer driven, internet connected desks. The laws of financial boom and bust, it turns out, have more than a little to do with male hormones. In a series of groundbreaking experiments, Dr. John Coates identified a feedback loop between testosterone and success that dramatically lowers the fear of risk in men, especially younger men—significantly, the fear of risk is not reduced in women. Similarly, intense failure leads to a rise in levels of cortisol, the antitestosterone hormone that lowers the appetite for risk across an entire spectrum of decisions.
The Longer Long Tail: Why The Future Of Business Is Selling Less Of More
Maybe there are a few holes in the theory, now that it's been out there for years, but this book is still important and a great read. Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.
Tubes: A Journey To The Center Of The Internet
Another fascinating story - this time about the physical structure of the internet. In Tubes, Andrew Blum, a correspondent at Wired magazine, takes us on an engaging, utterly fascinating tour behind the scenes of our everyday lives and reveals the dark beating heart of the Internet itself. A remarkable journey through the brave new technological world we live in,
Contagious: Why Things Catch On
What makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?
A History Of Modern Computing
When I needed to know the history of where different computer codes came from this is where I found the answers. This engaging history covers modern computing from the development of the first electronic digital computer through the dot-com crash. The author concentrates on five key moments of transition: the transformation of the computer in the late 1940s from a specialized scientific instrument to a commercial product; the emergence of small systems in the late 1960s; the beginning of personal computing in the 1970s; the spread of networking after 1985; and, in a chapter written for this edition, the period 1995-2001.
The Golden Ticket: P, NP, And The Search For The Impossible
The P-NP problem is the most important open problem in computer science, if not all of mathematics. The Golden Ticket provides a nontechnical introduction to P-NP, its rich history, and its algorithmic implications for everything we do with computers and beyond. Well written and very readable.
Code: The Hidden Language of Computer Hardware and Software
Here is how a computer works - the gates, the switches and all the electrical engineering methods that made computers happen. What do flashlights, the British invasion, black cats, and seesaws have to do with computers? In CODE, they show us the ingenious ways we manipulate language and invent new means of communicating with each other. And through CODE, we see how this ingenuity and our very human compulsion to communicate have driven the technological innovations of the past two centuries.
The CHIP: How Two Americans Invented the Microchip and Launched a Revolution
Barely fifty years ago a computer was a gargantuan, vastly expensive thing that only a handful of scientists had ever seen. The world’s brightest engineers were stymied in their quest to make these machines small and affordable until the solution finally came from two ingenious young Americans. Jack Kilby and Robert Noyce hit upon the stunning discovery that would make possible the silicon microchip.
The Battery: How Portable Power Sparked A Technological Revolution
The Battery is the first popular history of the technology that harnessed electricity and powered the greatest scientific and technological advances of our time. If you like Wired Magazine and popular science books, you'll love the "hidden history" of The Battery.
The Inside Story of China’s High-Tech Industry: Making Silicon Valley in Beijing
In the 1980s, China faced the monumental task of creating, from scratch, internationally competitive companies. This challenge was especially daunting in the information and communications technology (ICT) sector. The Inside Story of China's High-Tech Industry describes the emergence and growth of this industry in China through a historically situated analysis of China's leading science park, Beijing's Zhongguancun, also known as China's Silicon Valley.
You are not a Gadget
A programmer, musician, and father of virtual reality technology, Jaron Lanier was a pioneer in digital media, and among the first to predict the revolutionary changes it would bring to our commerce and culture. Now, with the Web influencing virtually every aspect of our lives, he offers this provocative critique of how digital design is shaping society, for better and for worse.
The Joy of x: A Guided Tour of Math, from One to Infinity
Many people take math in high school and promptly forget much of it. But math plays a part in all of our lives all of the time, whether we know it or not. In The Joy of x, Steven Strogatz expands on his hit New York Times series to explain the big ideas of math gently and clearly, with wit, insight, and brilliant illustrations.
The Universe in Zero Words: The Story Of Mathematics As Told Through Equations
Higher math opens up when you have a writer explain it all in simple words. The Universe in Zero Words tells the history of twenty-four great and beautiful equations that have shaped mathematics, science, and society--from the elementary (1+1=2) to the sophisticated (the Black-Scholes formula for financial derivatives), and from the famous (E=mc2) to the arcane (Hamilton's quaternion equations).
City of Light: The Story of Fiber Optics
City of Light tells the story of fiber optics, tracing its transformation from 19th-century parlor trick into the foundation of our global communications network. Written for a broad audience by a journalist who has covered the field for twenty years, the book is a lively account of both the people and the ideas behind this revolutionary technology.
Wi-Fi and the Bad Boys of Radio
At 36,000 feet, Wi-Fi converts our airline seats to remote offices. It lets us read email in airports, watch video in coffee shops, and listen to music at home. Wi-Fi is everywhere. But where did it come from? Wi-Fi and the Bad Boys of Radio takes us back to when the Internet was first gaining popularity, email took ten minutes to load up, and cell phones were big and unwieldy.
The Cellphone: The History and Technology of the Gadget That Changed the World
Presenting the history of the cellular phone from its beginnings in the 1940s to the present, this book explains the fundamental concepts involved in wireless communication along with the ramifications of cellular technology on the economy, U.S. and international law, human health, and society.
The Big Switch: Rewiring The World From Edison To Google
The Big Switch makes a simple and profound statement: Computing is turning into a utility, and the effects of this transition will ultimately change society as completely as the advent of cheap electricity did.
Who Controls the Internet?: Illusions of a Borderless World
Is the Internet erasing national borders? Will the future of the Net be set by Internet engineers, rogue programmers, the United Nations, or powerful countries? Who's really in control of what's happening on the Net? In this provocative new book, Jack Goldsmith and Tim Wu tell the fascinating story of the Internet's challenge to governmental rule in the 1990s, and the ensuing battles with governments around the world. It's a book about the fate of one idea--that the Internet might liberate us forever from government, borders, and even our physical selves.
The Third Industrial Revolution: How Lateral Power Is Transforming Energy, The Economy, And The World
This book explores how Internet technology and renewable energy are merging to create a powerful “Third Industrial Revolution.” He asks us to imagine hundreds of millions of people producing their own green energy in their homes, offices, and factories, and sharing it with each other in an “energy internet,” just like we now create and share information online. In the first edition, this book pointed to Spain as the next new energy innovator, which obviously didn't happen. The ideas are lucid and important, but the end solution is assumed to be politically reachable when it seems it may not be. Well written - a provocative read.
The Shallows: What The Intenet Is Doing To Our Brains
As we enjoy the Net’s bounties, are we sacrificing our ability to read and think deeply? Our brains, the historical and scientific evidence reveals, change in response to our experiences. The technologies we use to find, store, and share information can literally reroute our neural pathways. Human thought has been shaped through the centuries by “tools of the mind”—from the alphabet to maps, to the printing press, the clock, and the computer—Carr interweaves a fascinating account of recent discoveries in neuroscience by such pioneers as Michael Merzenich and Eric Kandel.
CODE Version 2.0
There’s a common belief that cyberspace cannot be regulated-that it is, in its very essence, immune from the government’s (or anyone else’s) control. Code, first published in 2000, argues that this belief is wrong. It is not in the nature of cyberspace to be unregulable; cyberspace has no “nature.” It only has code-the software and hardware that make cyberspace what it is. That code can create a place of freedom-as the original architecture of the Net did-or a place of oppressive control. Under the influence of commerce, cyberspace is becoming a highly regulable space, where behavior is much more tightly controlled than in real space.
Satellite Basics For Everyone: An Illustrated Guide To Satellites For Non-Technical And technical People
Learn about satellites that affect us every day, how they work, and how we can place and keep them on orbit. Satellite Basics for Everyone presents an introduction and overview to satellites. It's written as clearly and understand.
Who Owns the Future?
Who Owns the Future? is his visionary reckoning with the most urgent economic and social trend of our age: the poisonous concentration of money and power in our digital networks.
The Net Delusion: The Dark Side Of Internet Freedom
For all of the talk in the West about the power of the Internet to democratize societies, regimes in Iran and China are as stable and repressive as ever. Social media sites have been used there to entrench dictators and threaten dissidents, making it harder—not easier—to promote democracy.
Copywriting Secrets Of A Marketing Rebel
Ecommerce on the internet is all about copywriting skills. An "insider" shortcut guide to creating sensational ads that will supercharge your business, your wealth, and your life... even if you flunked English!
Predictive Analysis: The Power to Predict who Will Click, Buy, Lie, or Die
You have been predicted — by companies, governments, law enforcement, hospitals, and universities. Their computers say, "I knew you were going to do that!" These institutions are seizing upon the power to predict whether you're going to click, buy, lie, or die. This book is easily understood by all readers. Rather than a "how to" for hands-on techies, the book entices lay-readers and experts alike by covering new case studies and the latest state-of-the-art techniques.
Liquid Gold: The Story of Liquid Crystal Displays and the Creation of an Industry
This book traces the history of liquid crystal display (LCD) development from simple laboratory samples to the flat, thin LCDs that have become an important part of everyday life, appearing in television screens, computers, cellular phones, as well as numerous other consumer and industrial products. It provides insight into how these products were developed and what might be expected in the future.
New Business Networking: How to Effectively Grow Your Buseiness Network Using Online and Offline Methods
This little book provides methods for using the digital world to grow business networks and connect them to non-digital networks.
The Internet Police: How Crime Went Online – and the Cops Followed,
Once considered a borderless and chaotic virtual landscape, the Internet is now home to the forces of international law and order. It’s not just computer hackers and cyber crooks who lurk in the dark corners of the Web—the cops are there, too. In The Internet Police, Ars Technica editor Nate Anderson takes readers on a behind-the-screens tour of landmark cybercrime cases, revealing how criminals continue to find digital and legal loopholes even as police hurry to cinch them closed.
Dogfight: How Apple and Google Went to War and Started A Revolution
The rise of smartphones and tablets has altered the industry of making computers. At the center of this change are Apple and Google, two companies whose philosophies, leaders, and commercial acumen have steamrolled the competition. In the age of Android and the iPad, these corporations are locked in a feud that will play out not just in the mobile marketplace but in the courts and on screens around the world.
The Everything Store: Jeff Bezos and the Age of Amazon
Amazon.com's visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now.
This broad ranging collection of books looks at the technical, theoretical and social sides of digital life. I enjoyed each of these books, but as I progressed through them as a collection, each individual book seemed more fascinating and more relevant. Some are easier to read than others, but all are worthwhile. The two books about mathematics and equations: The JOY of X, and The Universe In Zero Words are both not demanding of math skills. It's amazing how math is the language behind almost all of the digital world; these two books provide an explanation of that math without requiring that you do any problem sets. Whew! Dive into this collection and learn about the DIGITAL ERA.