A digital cycle happens when a niche is dominated by one or two large powerful organizations. Several examples of organizations currently dominating their niches are Google, Amazon and Ebay. While these companies are growing more powerful right now, they aren’t likely to last forever. Microsoft is an example of an organization losing its dominance. Microsoft grew up as the provider of the operating system for personal computers. Bill Gates made a fantastic deal with IBM and got niche dominance quickly. But Microsoft didn’t get control of operating systems for cell phones and that is challenging their dominance.
The point is, there is a cycle in any digital niche. The first part of the cycle involves establishing the niche and asserting a business landscape within the niche. It’s during this part of the cycle that one or a small handful of organizations can gain control of some niches (not all niches are dominated). Time and technical evolution tend to eventually undermine control of the niche.
Getting Down To Business
So, you might ask, “What does any of that have to do with employment?” Well I’m glad you asked that question. Due to the fact that digital technology is still in an early stage of growth, there are still untold niche opportunities and that means the wealth of early expansion is waiting to be discovered by anyone cleaver enough to identify a digital opportunity and then create the platform that captures control of that niche. There is gold in them thar keyboards and for many people that’s the opportunity in their lives.
Employment in this new digital realm is different than employment in an industrial economy and the methods for income generation and skills deployment are just now taking form. For example, hackathons and meetups have been two of the most significant methods to satisfy digital work arrangements. Recently, I saw another platform called teamups.net that may become a third leg in this new digital employment system.
Geeks In a Garage
When I was a teenager, socially inept young men retreated to the garage to work on their music. In the last twenty years young men have tended to take digital projects into the garage. Netherlands youth are now using garage photos to promote their product launches. It’s digital promotion as an ironic cartoon. But the boys are still in the damn garage. Where else?
Anyhow, teamups.net is a powerful idea in it’s first days. It was just launched two months ago and thus far it has a heavy gamer participation, but that may change. The Types of team building and categories of team building are listed on an inner page.
Thus far team building for digital purposes has rested on the resources of those with an idea. This platform opens team building to new possibilities. People can come onto a platform like teamups and offer skills seeking a project, or conceivably other resources such as workspace and, of course those who do have a project can pitch their idea and indicate what they are looking for. The screen-shot below is of teamups concept developer, Remco de Groot.
Joining is free and there is no advertising or other visible signs of monitization so unless this develops further the boys may remain in the garage, but de Groot has a few more years of university before he has to make one of his ideas click. I don’t know if this particular site will catch on or not, but the concept is excellent and either Remco makes it work or I imagine someone else will. In fact, I suppose various versions of this idea may emerge in different areas of commerce specializing in the particulars of each industry.