Online there are business coaches everywhere, but are any of them worth taking seriously? The problem with online relationships is they are always at a distance and the point of mentor-ship is closeness. A mentor doesn’t have to be geographically close, but it sure helps. The closeness that really makes a difference is the intimacy of problem solving and responsibility. When a mentor is close with a mentee there is a bond of responsibility between the two. The mentor feels responsible for managing the mentee’s progress, and the mentee feels responsible for the mentor’s even-keeled enjoyment of the relationship they share.
So where can you find an online mentor that will bring these qualities to life? Finding a mentor is one of life’s most rewarding experiences, but it doesn’t happen for everyone. In fact, you are very fortunate if it happens for you at all. There is an ongoing path to mentor acquisition that happens regularly but not frequently. Here’s how I see it. First of all, you have to realize what is important in the digital world. You want your mentor to have knowledge of and access to valuable digital property and there are two forms of valuable digital property: traffic and conversion. You need to know enough about traffic and conversion so that you will be able to recognize the significance of what a potential mentor can offer.
I suppose most of you have some idea what traffic is, but I’ll define it just the same. Traffic, in the digital world, is access to an ongoing stream of people who want to visit your digital property. Traffic is eyeballs on your web pages. Conversion is the ability to turn that traffic into paying clients or customers. So, what you are looking for in an online mentor is a person that has mastered one or preferably both of these functions.
The Newest Prodigy
If you have a local business and want to begin driving traffic towards your website, or other digital properties, but don’t know how to do it, you are not alone. Traffic for local businesses is a mainstay of online marketing consultants; as is conversion. But aside from throwing your hopes to a Google Adwords consultant, how can you gain access to the most workable source of traffic? The answer to this question is almost invariably one of the most recent crop of online marketing prodigies. Every few years I’ve noticed a handful of new names float into the Internet Marketing (IM) realm and it’s almost always a young man with an uncanny ability to generate traffic on a new digital platform.
Five years ago I met Jason Fladlien out in San Diego at an online marketing event and he was impressive. He also was just breaking out as an expert. He didn’t have complete confidence in his abilities yet, although that would come soon enough, and he was wide open for talking to anyone. He was beginning to make it as a marketing expert and had learned how to sell almost anything he touched. What made him so appropriate as a potential online marketing mentor was the very fact that he hadn’t yet become overwhelmed with his audience.
There is a sweet spot with online prodigies, and that spot is near the beginning of their rise to stardom. They need you as much as you need them. Their following isn’t so big at the beginning of their rise that they can’t give direct personal attention to the people that contact them about their services. In fact, a young digital prodigy is looking for success stories with his, or her (although female digital prodigies are far fewer), customers. In other words the young prodigy wants to be able to point out his successful followers and quietly take credit for having gotten them on the right path. So, as you look for a mentor, you are looking for a master of traffic and conversion who is just gaining traction and willing to give you support and attention in order to use your success as part of his proof of effectiveness. Now you know what you’re looking for.