The Warrior Forum was launched by Alan Says in 1997 as an online venue for internet affectionados to share information about online marketing. The internet was new to most people and making money online was of interest to a growing number of those people. The early marketing forums were predominantly visited by male users. Among the most successful of these early pioneers, Allen Says developed and taught methods for niche marketing. The idea was to control a tightly targeted subject , so that you (the marketer) would serve an audience with specific interests in a unique way.
Development Of A Huge Following
A few online marketers did in fact catch a niche market and learned to make money, but for most of these marketers the real money was in teaching other aspiring internet marketers how to make money online. The method that got most attention was to sell a course about article syndication. The marketer would sell a writing system and use lots of personality and promises of fast easy money. The early internet was wide open and scammers fit in as just another part of a newly forming crowd. The Warrior Forum was a venue where these marketers could more easily connect with “newbie” marketers, who were the unwitting marks for special offers.
The forum grew into a collection of sub-forums each with its own area of concern. Money making methods got special attention, as affiliate marketing and search engine optimization became more legitimate ways of making money online. The technical methods of online branding and promotion from banner ads to press release sites all became part of a rich collection of conversations that occurred daily on the many threads of the Warrior Forum.
The “Warrior Special Offer” or WSO was introduced as a way for Allen Says to generate an income by charging Warrior Forum members’ to launch their products at a special price to other Warrior Forum members. The Warrior Forum made and still makes the bulk of its profits through charging a fee for access to introduce these WSOs, although the forum also offers a limited number of banner ad spots.
A huge community grew up around the Warrior Forum because some of the Warriors were making money and a few were making lots of money. Many legitimate online marketers got their start by reading and posting comments on the Warrior Forum. Frequently there were tens of thousands of members actively interacting on the forum at any one time. According to Alexa, which is an online site evaluation platform, The Warrior Forum became the 255th most active website on the internet. In early 2014 there were over 700 thousand active Warrior Forum members and the forum had posting threads that engaged a broad online marketing community.
Even with a huge following and legitimate marketing content and offerings, The Warrior Forum has retained a sleazy underside. There is always the specter of making money by selling to newbie forum members. The product prices of most WSOs have been driven down to such low levels that once most marketers begin to consistently earn money online, they move away from The Warrior Forum in order to sustain higher product prices. In a sense, newbies are lured to the forum by information and the hint that making money online is easy. At this point, the “get rich quick” angle is less compelling, but by purchasing a few inexpensive WSOs a newbie can learn about both scams and legitimate marketing products in a short amount of time. There are also some very good WSOs, which offer great content.
Sold To Freelancer
In April of 2014 Feelancer.com paid $3.2 million to purchase the Warrior Forum from Allen Says. According to Matt Barrie, who founded Freelancer.com, he purchased the Warrior Forum because it is “a firehose of traffic that’s never been properly monetised.” Barrie plans to cross-promote his audience from Freelancer with parts of the audience at the Warrior Forum. He will probably also begin communicating with the audience at the Warrior Forum, possibly by email. After all, email marketing is one of the fundamental methods of making money online: why wouldn’t the new owner begin to use that tool. In the past, Allen Says never marketed his audience and prohibited his audience, “Warriors” from marketing each other directly. So things are likely to change a bit as the new owners more actively monetise their new site.
The Warrior Forum is the largest Internet Marketing (IM) forum on the internet. Other IM sites like digitalpoint.com and sitepoint.com have similar categories and content threads but don’t have the same high level of membership activity. What’s the difference? The introduction and development of the WSO and an addendum WSO affiliate marketing system called WSO Pro. Mike Lantz introduced WSO Pro long after the Warrior Forum was up and thriving. WSO Pro allows Warrior Forum members to launch products and market them right there on the Warrior Forum and make substantial profits by using and in-house affiliate system that is now part of WSO Pro. Long time members and newbies alike keep coming back once they’ve had the experience of their PayPal accounts filling up with sales – and that frequently happens. Other forums don’t offer such a well developed in-house marketplace and that’s what has made the Warrior Forum members continue to be so active.